Troy Vassalotti

Work Experience

1. Web Developer/Designer

   6/2021 - Present (Part Time)

   Goucher College · Baltimore, MD

   I manage a WordPress multisite network for the arts department, designing and developing sites, PHP templates, and child themes to meet the needs of the department. Students and staff contribute to the site, so I keep structured documentation in order for everyone to be able to complete their work as needed.

2. Senior Technical and Compliance Specialist

   10/2019 - Present

   NewMarket Group · Baltimore, MD

   I conduct technical reviews for web-based products and promotions, ensuring best practices in performance and accessibility. I monitor the health of our domains, acting on any blacklisting reports and working with the marketing team to address compliance issues on the part of our affiliates. I stay up to date on the latest developments in the industry, helping my teams stay informed on upcoming changes or optimization opportunities.

3. Marketing Production Coordinator

   9/2017 - 8/2019

   Terra's Kitchen · Baltimore, MD

   I managed the email channel, driving conversions and engagement. I designed and built mobile-responsive email templates, automated workflows, managed lists, and improved our HubSpot deliverability score from a 1 to a 67 (avg. score = 50), greatly improving channel effectiveness. I headed SEO, including maintaining our keyword database and Moz Pro reporting.

4. Intern

   5/2017 - 9/2017

   Terra's Kitchen · Baltimore, MD

   I was responsible for cataloging our inventory of content and creative works to help the team quickly find assets.

5. Songwriter, Guitarist

   4/2014 - Present

   Front Royal · Baltimore, MD

   We've completed two independent tours across 11 states. I design, develop, and maintain our website; built with Eleventy and hosted on Netlify via git.

6. Bakery Associate

   3/2013 - 8/2017

   Weis Markets · Damascus, MD

   I worked in a bakery, waking up early to decorate donuts and bake bread, amongst other goods.